Done-for-you direct mail for DTC brands
Your best email.
In the mailbox.
Actually seen.
Three out of four buyers never open your promos. I turn the email that already sells into a postcard and mail it to them: list cleanup, design, printing, postage and tracking, all handled.
No contracts. A 10-minute call with your own numbers, then you decide.
Got a big envelope with your own email inside? That was me. The postcard version of that email is what I'd mail to your buyers. Here's how it works.
The math
Email gets skimmed. A postcard gets handled.
A typical promo email open rate, at best. Most of your list never sees the offer.
A postcard has no envelope to open. It lands in their hand.
Roughly what it costs to print and mail 1,000 postcards.
Postcard profit calculator
Mailing your existing buyers. Slide in your own numbers.
- Orders
- Revenue
- Gross profit on those orders
- Printing + postage
- Discount given
- Profit after mail costs
- Mail cost per order
Estimates from the numbers you enter, not a promise of results. Your actual response rate is what a test mailing finds out.
How it works
Four steps. I handle all of them.
Clean the list
Your buyer file goes through National Change of Address (NCOA) so every card hits a current address.
Build the card
Designed from the email that already converts: product photo, short copy, your offer, a trackable QR code.
Mail 1,000–5,000
First class, timed to land early in the week. About half the response comes in week one.
Measure & repeat
Every scan and sale tracked. Split test, keep what wins, mail it again.
Who it's for
Built for brands that already sell.
- $150+average order value
- 50+sales a day
- A proven promoan email offer that already converts
Especially products people keep for years: cookware, coffee and espresso gear, outdoor gear, leather goods, bags and travel gear.
Campaigns
Three ways mail pays for itself.
Start here
Promo mailers
Your winning email offer, mailed to the buyers who never opened it.
Automated
Triggered mail
Abandoned carts and cross-sells, like your email flows, but in the mailbox.
Growth
New customers
Cards mailed to rented lists of people who look like your best buyers.
A note from the founder
I'm Randy Kopplin. Kopplin Direct is a one-person shop on purpose. When you call, you get me, not an account manager reading from a script.
You found this page because I mailed you a letter instead of sending another cold email. That's the whole idea: mail gets handled, read, and remembered.
I'll walk you through the math with your own numbers before you spend a dollar. If it doesn't pencil out for your brand, I'll tell you.
Founder, Kopplin Direct · Fort Worth, Texas
Questions
Straight answers.
What does a first test cost?
Printing and postage run roughly $600–800 per 1,000 postcards. Most first tests are 1,000 to 5,000 cards. We'll size it on the call.
What do you need from me?
A customer export (CSV) and the email you want to turn into a card. I handle list cleanup, design, printing, mailing and tracking.
How will I know if it worked?
Each card carries a QR code and offer code, so scans and orders trace back to the mailing.
Is my customer data safe?
Your list is used only to mail your cards. See the privacy policy.
Let's talk
Run the numbers with me.
817-719-6567Fort Worth, Texas · I usually reply the same business day.